At GRAUV, we believe beautiful jewelry can be more thoughtfully chosen.
That's why we work with lab-grown diamonds and moissanite: modern, lab-created stones that give you beautiful alternatives to traditionally mined gemstones, with more choice around sourcing, value, and the way your jewelry fits your priorities.
BETTER FOR THE PLANET
Lab-grown diamonds and moissanite are created in controlled environments rather than extracted through traditional gemstone mining. For GRAUV, that means offering alternatives that avoid the direct land disturbance associated with mining and give customers another way to think about the origins of their jewelry.
MORE CONSIDERED CHOICES
At GRAUV, we believe luxury should give you options. Lab-grown diamonds offer the material properties of diamond without traditional mining, while moissanite offers exceptional brilliance and durability as a different gemstone choice. Both let you choose according to your style, priorities, and budget.
BRILLIANCE WITH PURPOSE
Choosing GRAUV means choosing jewelry with more thought behind the stone. We focus on lab-grown diamonds and moissanite because they give modern customers alternatives to traditionally mined gemstones, without making beauty, craftsmanship, or personal style an afterthought.
A DIFFERENT WAY TO CHOOSE DIAMONDS
Lab-grown diamonds give you another way to choose a diamond. They are created in controlled environments rather than formed naturally beneath the earth, allowing GRAUV to offer genuine diamond jewelry without relying on traditional diamond mining as its only source.
Are Lab-Grown Diamonds Real?
Yes. They are real diamonds.
Lab-grown diamonds have essentially the same chemical composition, crystal structure, and physical and optical properties as natural diamonds. The difference is their origin: natural diamonds form deep within the earth over geological timescales, while lab-grown diamonds are created using controlled growth processes such as CVD or HPHT. They are not diamond imitations like cubic zirconia or moissanite.
Why Does GRAUV Choose Them?
For GRAUV, it's about giving customers a more modern choice. Lab-grown diamonds allow us to work with genuine diamonds without relying exclusively on traditional mining. We believe the story behind a piece matters too: beautiful jewelry can be thoughtfully designed while giving you more choice about where your diamond comes from.
COMPARE YOUR CHOICES
| Element Properties | Moissanite | Lab Grown Diamond | Natural Diamond |
|---|---|---|---|
| Origin | Lab-created | Lab-created | Mined Diamonds |
| Eco Choice | Yes | Yes | No |
| Stone Type | Gemstone | Real Diamond | Real Diamond |
| Hardness | 9.25 - 9.50 | 10 | 10 |
| Conflict Free | Yes | Yes | May Be |
| Sparkle | More Fire | Classic Diamond | Classic Diamond |
| Price | $ | $$ | $$$$ |
How a lab-grown diamond is made?
Lab-grown diamonds are created using advanced technology that recreates the conditions needed for diamond growth. A small diamond seed is placed in a controlled environment, where carbon is added layer by layer until a rough diamond crystal forms. The rough crystal is then cut and polished just like a natural diamond to reveal its final brilliance.
Why we choose lab-grown diamonds
Traditional diamond mining can disturb land, habitats, and surrounding ecosystems. Lab-grown diamonds offer another path: they are created above ground in controlled facilities rather than extracted through traditional mining.
At GRAUV, we choose lab-grown diamonds because we believe modern luxury should give people more thoughtful choices. By choosing a diamond that doesn't require traditional mining, you can enjoy genuine diamond brilliance while reducing your reliance on a mined source.
Less mining. more choice.
Lab-grown diamonds don't require the excavation of new land to recover a diamond from the earth. That means avoiding the direct land disturbance associated with traditional diamond mining and giving customers an alternative way to choose their jewelry.
luxury with a lighter footprint
We believe the story behind your jewelry matters as much as how it looks. That's why GRAUV combines lab-grown diamonds and moissanite with thoughtful craftsmanship, giving you beautiful alternatives to traditionally mined gemstones.
Still deciding between lab-grown diamonds and moissanite? Here are the answers to the questions customers ask most before choosing their stone.